Amazon is also one of the most effective means of starting or growing an eCommerce business by selling. Amazon has more than 300 million active customers across the globe, which means that sellers have an immediate platform where they can market their products to a huge community without having to build their websites or handle complex logistical processes. If you want to earn some extra money on the side or create a business out of it, it is a good idea to learn how to sell on Amazon.
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| How to Sell on Amazon |
This comprehensive guide will show you how, what tools you need, and what to expect in order to succeed on Amazon, as well as what to expect in 2025 and beyond.
Why Sell on Amazon?
Now, before going deep into the technical side of it, it is worth knowing why Amazon is an attractive platform to sellers:
Huge Customer Base- It has millions of customers who shop on a daily basis.
Trust Factor – Customers have faith in the assurance and safety of Amazon.
Fulfillment by Amazon (FBA) - Allows you to delegate storage, shipping and customer service.
Scalability - Start small and expand as you see fit.
Various Business Models Retail arbitrage, private label, dropshipping, handmade, and others.
International Expansion -Go global without any hassles.
A strong ecosystem and world-leading logistics and customer service infrastructure are some of the reasons why Amazon is an excellent place to sell as a new seller or an experienced one.
Step 1: Choose What to Sell
Finding the right product is crucial. Here are common strategies:
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Retail Arbitrage – Buy discounted items in stores and resell them on Amazon.
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Online Arbitrage – Same as retail arbitrage but with online deals.
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Private Label – Source generic products and sell them under your brand.
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Wholesale – Buy in bulk from manufacturers or distributors.
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Handmade – Sell crafts, art, and custom goods via Amazon Handmade.
Tips for product selection:
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Look for high-demand, low-competition items.
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Avoid seasonal products when starting out.
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Check reviews on existing listings to identify customer pain points.
Useful tools:
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Jungle Scout
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Helium 10
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Keepa
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CamelCamelCamel
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Amazon Best Sellers Page
These tools help you identify in-demand products, check sales volume, and analyze trends.
Step 2: Create an Amazon Seller Account
To begin selling, you’ll need a seller account. Here’s how to set it up:
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Visit sellercentral.amazon.com
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Click “Sign Up” and choose a plan:
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Individual Plan: $0.99 per item sold; best for casual sellers.
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Professional Plan: $39.99/month; ideal for business sellers.
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Provide:
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Business and contact information
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Bank account and tax information
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Government-issued ID for verification
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After registration, you’ll gain access to Amazon Seller Central—your command center for managing inventory, orders, reports, advertising, and more.
Step 3: List Your Products
You can list products in two ways:
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Match an existing listing – Ideal if the product is already sold on Amazon.
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Create a new listing – Required for new, unique, or private-label items.
Here’s what you need:
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Product Title – Include keywords and key features.
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Bullet Points – Highlight benefits, usage, size, materials.
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Product Description – Use rich detail to enhance SEO and drive conversions.
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Images – Use professional photos, lifestyle shots, infographics.
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Price – Competitive pricing based on market research.
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Keywords – Backend and front-end terms to boost discoverability.
Always review Amazon’s product listing guidelines to avoid policy violations.
Step 4: Choose Your Fulfillment Method
Amazon offers two main fulfillment options:
1. Fulfillment by Amazon (FBA):
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You send inventory to Amazon's warehouses.
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Amazon stores, picks, packs, ships, and handles customer service.
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Eligible for Prime shipping.
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Higher fees, but less manual work.
2. Fulfillment by Merchant (FBM):
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You store and ship products yourself.
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Lower fees, more control.
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Ideal for custom or low-volume sellers.
Hybrid Model: Some sellers use both FBA and FBM depending on the product type and shipping needs.
Step 5: Optimize Your Listings for Success
Creating a listing is only the beginning. To win the Buy Box and attract traffic, optimize your listings:
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Do keyword research – Use tools like Helium 10 or Amazon's search bar.
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Enhance titles – Include your brand, primary keyword, and product differentiators.
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Craft persuasive bullet points – Focus on solving problems.
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Use A+ Content – Available to brand-registered sellers for enhanced visuals and layout.
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Add video – Helps explain complex products and build trust.
Keep testing and tweaking your listings over time.
Step 6: Drive Traffic with Marketing and Ads
Amazon offers internal and external marketing options:
Internal Amazon Advertising:
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Sponsored Products – Appear in search results and product pages.
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Sponsored Brands – Feature your logo and multiple products.
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Sponsored Display – Retarget shoppers on and off Amazon.
External Marketing:
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Social Media – Promote via Instagram, YouTube, or TikTok.
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Influencer Collaborations – Send free products to reviewers.
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Email Marketing – If you collect emails through off-Amazon campaigns.
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Amazon Attribution – Track traffic and conversions from outside platforms.
Step 7: Monitor Your Metrics and Performance
Amazon provides robust analytics in Seller Central. Track:
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Sales reports – See what’s selling and seasonal trends.
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Inventory performance – Avoid overstocking or stockouts.
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Customer feedback – Address issues quickly to maintain a good rating.
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Advertising reports – Track ROI and optimize keywords.
Monitor your Account Health Dashboard to ensure compliance and avoid suspension.
Step 8: Scale and Expand
Once you find success with a few products, you can scale up:
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Launch related products – Build brand synergy.
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Expand to other marketplaces – Canada, Europe, Asia.
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Use multi-channel fulfillment – Sell on Shopify or eBay and fulfill through Amazon.
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Automate tasks – Inventory management, email replies, ads optimization.
Consider hiring a virtual assistant or using software like:
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Sellerboard
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FeedbackWhiz
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Sellics
Common Pitfalls to Avoid
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Poor product research – Leads to unsellable inventory.
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Not optimizing listings – Low visibility = low sales.
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Running out of stock – Hurts ranking and Prime eligibility.
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Ignoring customer service – Leads to negative reviews.
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Overreliance on one product – Diversify to reduce risk.
Stay informed about Amazon’s policies, as frequent changes can impact your business.
FAQs About Selling on Amazon
Q: How much money do I need to start selling on Amazon?
A: It varies, but $500–$1,500 is a typical starting range for inventory and tools.
Q: Can I sell internationally?
A: Yes. Amazon Global Selling lets you reach customers worldwide.
Q: What is Amazon Brand Registry?
A: It’s a program for brand owners that unlocks A+ Content, enhanced protection, and analytics.
Q: Is FBA better than FBM?
A: Depends on your goals. FBA is better for scaling, but FBM offers more control.
Q: Do I need to form a company?
A: Not to start. You can begin as an individual and incorporate later as you grow.
Final Thoughts
When one learns how to sell on Amazon, then a whole new world of opportunity is unlocked. Amazon has made it possible for any person with drive and a strategy to create a lucrative online retail store whether you are beginning with retail arbitrage, creating your own exclusive brand, or making handmade products.
Begin with a small step, be regular, concentrate on the satisfaction of customers and continue to learn. Amazon side hustle can become a long-term, full-time business with time and clever choices.
There is no better time than now to act. Create your seller account, select your first product and start your Amazon success today!
What Is Amazon Flex and How It Works?
The art of selling on Amazon is a discovery that offers a business owner immense possibilities. Amazon has millions of active buyers, which makes it the perfect choice to expand your brand to a global market. Selling handmade crafts, wholesale items, or even your own brand of products, knowledge of how to sell on Amazon puts you at a competitive advantage. Starting with seller account creation, all the way to product listing optimization and fulfillment, each one of them is a decisive factor in success. By using the correct strategy, tools and commitment, you will be able to transform a bare idea to a successful eCommerce company on the largest online market in the world.
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