When you type a query in Google and you notice that small Ad label at the right side of some results, that is Google AdWords (now officially known as Google Ads) at play. And, in case you are a small business owner, a freelancer, or a digital marketer, Google AdWords is probably the best method to present your message to the right people at the right time.
What is it? What can you do with it? Read on to know, no jargons, no junk.
But what is Google AdWords, now formally renamed Google Ads?
Google ads (previously known as Google AdWords) is the product of Google that enables one to run an advertisement in Google search results. These advertisements are found above or below the regular search results. You pay only when somebody clicks on your advertisement.
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| Google AdWords The Smarter Way to Advertise Online |
What is the mode of operation of Google Ads?
Google will make a check of a number of things before showing your ad:
• Your target keywords. These are words or phrases that you believe your perfect customers will type in when searching.
• Your budget. It is up to you to decide on how much you are going to spend per day or per month.
• The bid that you submitted. This is what you are ready to pay per each click on your advertisement.
What occurs when one clicks on your advertisement?
The customer will be redirected to your site or any other page of your choice. That click takes away your bid amount which you have set previously.
What are the benefits of Google Ads to my brand or business?
1. Begin with the selection of proper keywords.
• Consider what words and phrases your dream customers will type.
• Select words which are specific and not very common.
• Use Google Keyword planner to examine the number of users of each word.
2. Put a reasonable budget.
• Make a budget of what you can use on a daily basis, or monthly and adhere to it.
3. Make an intelligent bid.
• Choose the amount you are ready to pay per click.
• Attempt to equal or just above the prevailing average bid of your keywords.
4. Follow up on your performance.
• Verify what number of clicks you receive, what number of conversions you observe, and what every sale costs.
• Employ this information to enhance your keywords, budget and bids in the long run.
When you adhere to these steps, Google Ads could be an effective mean of reaching the right people at the right moment and increasing your brand or business.
What Is Google AdWords?
Google AdWords is the advertising system of Google. It is possible to advertise at Google search engine result pages (SERPs), YouTube, Gmail, Google Maps, and Google Display Network. Companies are willing to pay to place their adverts when individuals are searching on particular keywords.
You pay only when a person clicks on your advertisement. Such an arrangement is referred to as pay-per-click (PPC) advertising. This implies that you are not wasting money displaying ad to people who are not interested.
How Does Google AdWords Work?
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| How Does Google AdWords Work |
1. Select a set of keywords which suit your product or service.
2. Write an advertisement and limit the amount of money you would like to spend daily per click.
3. When a person types in one of your keywords, Google does an auction to determine which ad to display.
4. When your ad is the winner, it will be on the first or last page of the search result.
5. You pay only when somebody clicks your advertisement.
6. Remember Google will be pleased with relevant ads. Write useful and readable ads and you might spend less and rank higher than the other companies.
Types of Google Ads Campaigns
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| Types of Google Ads Campaigns |
Depending on your objectives, there are various Google Ads means to display your message:
1. Search Ads
These are the traditional text ads that are displayed in a result page. They are effective when individuals are already searching what you have.
2. Display Ads
These are the visual advertisements (images or banners) which can be seen at the websites and apps belonging to the network of Google.
3. Shopping Ads
These advertisements display the photographs of the products, prices and the name of the stores whenever an individual searches a product. They are ideal to e-commerce.
4. Video Ads
They run on YouTube and they can be skippable short videos or longer ads. They can be excellent when it comes to telling a brand story.
5. App Campaigns
These advertise your mobile app in Google Play, YouTube and other placements.
Why Use Google AdWords?
Setting Up a Campaign: A Quick Walkthrough
It is a little daunting to start your first Google Ads campaign, but it is incredibly simple:
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| Setting Up a Campaign A Quick Walkthrough |
1. Make a Google Ads Account
Log on to ads.google.com and sign up.
2. Choose Your Dream
Select your desired action on the ad, whether to get clicks, sales, leads or app promotion.
3. Choose a Campaign Type
Choose either search, display, video, shopping, or app advertisements that fit your business.
4. To Set Your Budget
Determine the amount you feel you can afford on daily basis. Google will not exceed that figure.
5. Identify your Audience
Select the audience of your ads. It is possible to filter by location, age, and interests, etc.
6. Include Your Keywords
They are the key words that people will key into Google to make your advert appear. Take some ideas using Google Keyword Planner.
7. Write Your Adverts
Come up with a headline, brief description and a link to your landing page. Be explicit, useful and call to action.
8. Get Your Campaign Running
Check your settings and go live. Then check performance on a daily or weekly basis and fix it when it is necessary.
Pro Tips for Better Results
1. Make use of Negative Keywords. These prevent your adverts to appear on unrelated searches that are not similar to what you are selling. To give an example, when you are selling high-end watches; you may omit the keyword cheap.
2. Try different ads. Use variations of headlines, copy, and CTAs (calls to action) to find out what works. The best performers will be displayed by Google more frequently.
3. Landing Pages Optimization. Your advert may be superb but having a delayed landing page or one that is confusing may result to bouncing. Ensure that your site complements the message of your ads and it should be mobile-friendly.
4. Intent-orientedness. It is not enough to aim at high-volume keywords. Contact the ones with buying intent, such as buy laptop under 50,000, rather than just search laptop.
Google Ads vs. Facebook Ads: What’s the Difference?
The purpose of Google Ads is to capture intent. Human beings search actively what they require and you desire to be there at the time.
Facebook Ads are aimed at discovery. You get to reach individuals who are not interested yet but could be interested due to what is in their profile or what they are doing online.
When you sell something that people already search, Google Ads tends to be more effective. In case you would like to create a brand, or have a very narrow audience, Facebook is a better option.
Both platforms are used by many businesses to address every step of the customer journey.
Common Mistakes to Avoid
Is Google AdWords Worth It?
Of course, Google AdWords will make your business grow rapidly.
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| Is Google AdWords Worth It? |
It will enable you to show up in the search results immediately, monitor what is working, and allow you to spend as much as you want. You can utilize it to generate traffic, leads and sales, which is ideal when you want to derive expedient results.
You might advertise a local store, a shop that uses Shopify, an online course, or a new phone application. Google AdWords will provide you with an opportunity to do it.
You do not require high degrees of marketing to get started. Google AdWords can be an important element in your business development strategy given some test-and-learn.
Google AdWords is a powerful online advertising platform that helps businesses reach their target audience through paid search results. By using Google AdWords, advertisers can bid on specific keywords to appear at the top of Google’s search engine results, driving traffic, leads, and sales effectively. This platform allows you to control your budget, target specific demographics, and measure performance in real-time. Whether you're a small business or a large enterprise, Google AdWords offers flexible tools to promote your products or services to the right audience. With smart optimization, it becomes a highly cost-effective way to increase online visibility and conversions.
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